Long-form content best for health brands, study finds
Health brands must produce more relevant and targeted long-form content to feature on the first page of Google search results, according to a new study published by Searchmetrics. Health Ranking...
View ArticleMaster digital marketing and SEO this holiday season
Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales that could make or break your year. If your digital marketing strategy could...
View ArticleContent marketing sways user behaviour and SEO
A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much better chance of influencing user behaviour and helping web pages to feature on the...
View ArticleFour quick tips to boost brands for festive sales
Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, these quick tips could help refresh your SEO and PPC strategy just in time. Give...
View ArticleActive consumers require engaging content
Brands must double down on consumer-centric content to meet the wants and needs of a new actively engaged audience, according to industry expert Tom Doctoroff, who spoke at the latest talentQ Expo in...
View ArticleSnapchat’s Promoted Stories for brands now live
Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last week. British online fashion store Asos was among the first...
View ArticleTop marketing trends for 2018
As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging While many companies have already integrated artificial...
View Article“Limitless” opportunities for brands to use content marketing
Marketing expert Sam Balsara believes there are now “limitless” opportunities for brands to use content to enhance their brand, amplify marketing campaigns and achieve critical business goals and...
View ArticleThe 12 days of Christmas e-commerce SEO
The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is the time to revise it in order to cash in on holiday...
View ArticlePR must collaborate before creative to improve content results
Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that organisations are missing out on the opportunity to maximise...
View ArticleGoogle says quality content also needs technical excellence
Google has again urged publishers to optimise content for mobile and consider the look and feel of their creative rather than relying solely on the quality of prose, images and videos. Google’s head of...
View ArticleHow to develop customer-focused content
One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. Taking a more customer-centric approach to content creation gives you more...
View ArticleConsumers spend 3+ hours with branded content daily
The 2017 Branded Content Benchmarks Report from Pressboard is the latest to highlight the ongoing shift from desktop to mobile after it found consumers are now spending more than three hours a day...
View ArticleGoogle to allow longer search result snippets
Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description shown below a site’s URL in an organic search and helps show how the...
View ArticleMore brands now value creativity when crafting content
According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality creative and production more than they did a...
View ArticleContent more trustworthy on brand sites than social
Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, a new study from the nonprofit trade association...
View ArticleTop tips for affordable, effective lead generation
Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it is much easier to get it wrong than to get it right....
View ArticleOrganic search a top priority for marketers in 2018
Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as brands look to create targeted and relevant news, articles, videos and other...
View ArticleDrive content success with social media
Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just the last year alone. This presents digital marketers with a huge opportunity...
View ArticleGoogle to release new Search Console early next year
Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to accessing a mass of new data and a redesign which will...
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